Ivey Publishing
Living Arts Centre of Mississauga: Condensed version
Product Number:
9B02A027
Publication Date:
02/06/2003
Revised Date:
10/29/2009
Length:
21 pages (13 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The marketing director of a major multicultural arts and entertainment complex is reviewing many different market studies. His challenge lies in how to distinguish the centre's services from other discretionary purchases. He must resolve positioning, programming, communications, and fundraising issues prior to the upcoming launch. (A higher price applies to this case due to colour exhibits.)
Disciplines:
Marketing
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Small, 1996
Intended Audience:
Undergraduate/MBA
Price:
$5.75 CAD / $5.45 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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