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Ivey Publishing
Note on Retail Value Proposition
Product Number:
9B05A016
Publication Date:
10/28/2005
Revised Date:
09/24/2009
Length:
17 pages (17 pages of text)
Product Type:
Note
Source:
Ivey
The retail value proposition (RVP) is the package of benefits, the value offering, that a retailer delivers to its customers. In other words, the RVP is what the retailer offers to customers in exchange for their money, time, effort and loyalty. One way to think about RVP is to equate it to the retail brand or identity, that is, what the retailer stands for in the marketplace. This note describes a way of thinking about how all retailers differentiate themselves from one another on their customer value propositions.
Issues:
Disciplines:
Marketing
Setting:
Canada, 2005
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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