Ivey Publishing
General Motors Defense
Product Number:
9B03M002
Publication Date:
02/06/2003
Revised Date:
10/21/2009
Length:
10 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
General Motors Defense, a division of General Motors, one of the world's largest automobile manufacturers, designs and manufactures light armored vehicles. The company is approached by General Dynamics to jointly pursue the U.S. Army's Brigade Combat Team program. However, General Dynamic made it clear that they would also submit a bid on their own. Contrary to past practices, the chief of staff of the U.S. Army planned to award the multi-billion dollar contract within only 11 months. The executive director of General Motors Defense has to decide whether the company should bid-it-alone or submit a joint venture bid with General Dynamics.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Canada/United States, Large, 1999
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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