Ivey Publishing
What Are We Pouring in Our Morning Cereal? (A)
Product Number:
9B05C028
Publication Date:
10/13/2005
Length:
10 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
A husband and wife investigative reporting team had created a four-part TV series on a genetically modified bovine growth hormone produced by a large biotech company. The hormone was injected into dairy cows to increase milk yields. The TV series raised concerns about the health effects of the hormone on humans who consumed the milk. Shortly before the series was to air, an attorney for the biotech company contacted the TV network and demanded that the script for the series be altered. The investigative reporters has to decide options they have. The supplement, What Are We Pouring In Our Morning Cereal? (B), product 9B05C029, discusses the aftermath of their decision.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Agriculture, Forestry, Fishing and Hunting
Setting:
United States, Large, 1997
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B05C029 (4 pages)
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