Ivey Publishing

Product Details

McDonald's and the Hotel Industry
Product Number:
9B02A021
Publication Date:
01/09/2003
Revised Date:
01/05/2004
Length:
12 pages (7 pages of text)
Product Type:
Case (Library)
Source:
Ivey
McDonald's, one of the world's strongest and most recognizable brands, intends to extend its world's best quick service restaurant experience brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture's positioning options and the McDonald's brand extension into a different product class.
Issues:
Disciplines:
Marketing
Industries:
Accommodation & Food Services
Setting:
United States, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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