Ivey Publishing
Selkirk Group In Asia (Condensed)
Product Number:
9B02M041
Publication Date:
11/29/2002
Revised Date:
12/03/2009
Length:
10 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Selkirk Group is a family-owned brick manufacturer which has built an export business to Japan and other Asian markets from zero to 10% of its volume in seven years. The managing director of the company raises the question of whether it is time to change their regional export strategy and organizational structure in light of the Asian economic crisis and the reasons for their competitive success in both Australia and Asia.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Australia/Asia, Medium, 1998
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Simplified Chinese (11 pages) , Traditional Chinese (11 pages)
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