Ivey Publishing

Product Details

Place Your Bet on Internet Gaming
Product Number:
9B02A024
Publication Date:
11/29/2002
Revised Date:
10/28/2009
Length:
14 pages (9 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Casino gaming companies such as MGM Mirage, Harrah's and Park Place Entertainment, in addition to their traditional land-based casino properties, must consider the potential impact of Internet gambling on their existing operations. It appears that several Internet gaming companies have been quite successful and that the global market potential could be significant. Each of the United States gaming companies has taken very conservative approaches to Internet gaming in an effort to maintain their long-standing relationships with their respective state gaming authority. However, non-traditional casino companies have developed off-shore Internet gaming operations to circumvent traditional land-based gaming regulations. Going forward, traditional gaming companies will need to consider the possible legalization of Internet gaming on a large scale and how they would respond.
Issues:
Disciplines:
Marketing
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada/United States, Large, 2002
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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