Ivey Publishing

Product Details

ING Bank of Canada (B): The First Two Years
Product Number:
9B01A024
Publication Date:
08/28/2002
Revised Date:
12/07/2009
Length:
16 pages
Product Type:
Supplement
Source:
Ivey
In its first two years as a direct response retail bank in Canada, ING Bank of Canada attracted more than 160,000 customers and assets of Cdn$1.6 billion. Several other direct banks have entered the marketplace with similar services and the management team needs to consider the company's next strategic move. The team must decide whether to recommend an alliance that would place ING automated banking machines in Canadian Tire stores nationwide. This case is a supplement to ING Bank of Canada (A), product 9A99A010.
Issues:
Disciplines:
Marketing
Industries:
Finance and Insurance
Setting:
Canada, Medium, 1999
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9A99A010 (20 pages)
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