Flonetwork Inc. is an Internet direct marketing and communications service and a leader in the permission-based e-mail marketing space. A director and venture capital representative reflects on the company's initial public offering that was aborted and the recent tender offer for its shares by DoubleClick. He must assess the risks and opportunities in the company, the company's value and the advantages and disadvantages of going public, staying private or a strategic sale in order to make a recommendation at an upcoming board meeting.
Administrative, Support, Waste Management and Remediation Services
Canada, Small, 2001
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