Ivey Publishing

Product Details

Monsanto Europe (B)
Product Number:
9B02A008
Publication Date:
05/01/2002
Revised Date:
10/28/2009
Length:
7 pages (7 pages of text)
Product Type:
Supplement
Source:
Northeastern University
This supplement to Monsanto Europe (A), product 9B02A007 discusses the non-acceptance to genetically modified products showing up in the poor performance of Monsanto's agricultural division, affecting its successful divisions and the survival of the company. In order to win back its respectable standing in the marketplace, Monsanto must develop new strategies to educate consumers and influence political decision makers in order to gain greater acceptance of its products.
Issues:
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
Germany/United Kingdom, Large, 1998
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9B02A007 (15 pages)
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