Ivey Publishing

Product Details

Egghead.com: Managing a Security Breach
Product Number:
9B01C021
Publication Date:
04/25/2002
Revised Date:
12/16/2009
Length:
6 pages
Product Type:
Case (Library)
Source:
Ivey
Egghead.com is a chain of retail stores for computer software. A hacker has breached the company's Web site, putting up to four million customer credit card numbers at risk. The media relations officer must prepare a news release, wonders what media questions she should expect.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Retail Trade
Setting:
United States, Medium, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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