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Ivey Publishing
Grocery Gateway: Customer Delivery Operations
Product Number:
9B02D003
Publication Date:
03/28/2002
Revised Date:
01/17/2006
Length:
7 pages
Product Type:
Case (Field)
Source:
Ivey
As Canada's largest direct online grocer, Grocery Gateway provided home delivery to approximately 125,000 customers in the Greater Toronto area, which covered a territory of approximately 3,200 square kilometres. Grocery Gateway's management staff was concerned that the company had been met only 67 per cent of its target of making four deliveries per hour. Consequently, the vice-president of industrial engineering and operations had been asked to make some recommendations aimed at improving delivery operations. These recommendations would be presented at Grocery Gateway's next weekly management meeting. There are a number of options that were worth considering. The vice-president's job was to pinpoint those options and assess how each one might affect the company's existing operation. The final choice would have to reflect and maintain Grocery Gateway's focus on low cost and high service.
Issues:
Transportation; Distribution; E-Business; Logistics
Disciplines:
Operations Management
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Medium, 2001
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
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