Ivey Publishing

Product Details

Strategic Direction at Quack.com (A)
Product Number:
9B02A003
Publication Date:
03/12/2002
Revised Date:
10/28/2009
Length:
14 pages
Product Type:
Case (Field)
Source:
Ivey
Quack.com was in dire straits. An early entrant in the voice portal market, Quack was quickly running out of money. The company's management team had just returned from a road show for a second round of venture financing, but they had been unsuccessful. To exacerbate this issue, Quack's two major competitors had each received substantial funding. At the current burn rate, Quack could survive on its bridge financing for only three more months. Moreover, after the first few months of running the voice portal, Quack's business-to-consumer model for voice portals was already showing signs of weakness. Quack's management believed the failure of its road show could be related to its B2C focus. The company was facing many major decisions that would reshape and dictate the future of the firm. The (A) case deals with the possible options for new strategic direction. The supplement, Strategic Direction At Quack.com (B), product 9B02A004 provides a brief summary of what actually happened.
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Information, Media & Telecommunications
Setting:
United States, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
Associated Materials
Supplements: 9B02A004 (2 pages)
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