Ivey Publishing
Taming the Dragon: Cummins in China (Condensed)
Product Number:
9B05M034
Publication Date:
09/22/2005
Revised Date:
10/01/2009
Length:
15 pages (10 pages of text)
Product Type:
Case (Field)
Source:
Ivey
This case documents more than 15 years of U.S.-based Cummins, a global leader in diesel and allied technology, and its investment activities in China. While the macro level indicators seem to suggest the possibility to hit $1 billion in revenues in China by 2005, there were several pressing problems that put into question Cummins' ability to realize this target. Students are presented with four specific situations and must develop an appropriate action plan. They are related to the respective streamlining and consolidation of several existing joint ventures, distribution and service, and staffing. The case presents the complexity of managing country level operations and the role of executive leadership of a country manager.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
China, Large, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Use With: 7B05M034 (37 min)
Translations: Simplified Chinese (17 pages) , Traditional Chinese (17 pages)
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