Chen Beibei Chooses a Franchise
Product Number:
9B05D013
Publication Date:
09/27/2005
Revised Date:
09/28/2009
Length:
7
pages
(7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
An entrepreneur is looking at opening a coffee shop franchise. She has investigated a number of options and has narrowed the selection down to two. She wants to have the coffee shop up and running in six months and must make a decision on which franchise is the best choice. This case deals with service management and looks at franchising as a growth option.
Issues:
Disciplines:
International,
Operations Management
Industries:
Accommodation & Food Services
Setting:
China, Small, 2003
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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