Ivey Publishing

Product Details

Future Shop: Retail Customer Research
Product Number:
9B01A018
Publication Date:
12/10/2001
Revised Date:
12/04/2009
Length:
7 pages (6 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Future Shop is a large retail store chain that specializes in audio, video, computer equipment and software, and appliances. A student group has conducted a research study of Future Shop customers' perception of the strengths and weaknesses of the chain and submitted their findings.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
Canada, Large, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Japanese (9 pages)
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