Ivey Publishing
Birch Point Lodge
Product Number:
9B01E024
Publication Date:
11/09/2001
Revised Date:
12/18/2009
Length:
7 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Birch Point Lodge is a small family run resort. The managers of the lodge are trying to incorporate technology into the daily operations of the resort. With little experience, staff that are not very computer savvy and limited resources, using technology effectively have become a real challenge. They have twice tried to purchase a computerized system for handling reservations, billing and other processes. Most recently they spent $9,000 to purchase a system that was never used. They are faced with another option and must decide whether to purchase the new software or not.
Issues:
Disciplines:
Information Systems
Industries:
Accommodation & Food Services
Setting:
Canada, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Translations: Simplified Chinese (8 pages)
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