Ivey Publishing
Nintendo - The Launch of Game Boy Color
Product Number:
9B01A013
Publication Date:
10/18/2001
Revised Date:
12/04/2009
Length:
14 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998 the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo's most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Large, 1998
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Spanish (17 pages)
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