Ivey Publishing

Product Details

The Power of Persuasion: An Exercise in Creating Persuasive Advertising
Product Number:
9B09A001
Publication Date:
01/14/2009
Length:
1 page (1 page of text)
Product Type:
Exercise
Source:
Ivey
Do subliminal cues have an effect on behaviour? This question is at the heart of many debates in advertising. In this exercise, students can determine, through their own experience, the impact of subconscious cues on their decisions. In this simulation, the instructor places a number of specific cues throughout the building. Students, in turn, are tasked with creating an advertising poster for a chain of children's play centres. Inevitably, their posters incorporate some, and sometimes all, of the cues. The exercise can lead to a deep and constructive discussion on the effect of subconscious cues on consumers.
Issues:
Disciplines:
Marketing
Industries:
Other Services
Setting:
Small
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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