Ivey Publishing
Charles Foster Sends an Email (B)
Product Number:
9B05C020
Publication Date:
08/12/2005
Revised Date:
09/28/2009
Length:
3 pages (2 pages of text)
Product Type:
Supplement
Source:
Northeastern University
After the U.S. sales manager of a large multicultural company emails his supervisor regarding the supply of a new product, the message is forwarded to two others. The final recipient, the president of the Franco-Japanese joint venture partner that is manufacturing the new product, is offended by what he perceives as unfair criticism. The sales manager draws on his recent training in intercultural management to try to salvage the situation. The companion case, Charles Foster Sends and Email(A), product number 9B05C019, includes the complete series of email. Together, the (A) and (B) cases present a setting for discussing three issues: the relationship between a communications situation and the medium chosen to deliver it, the effects on business relationships when an inappropriate communications medium is chosen and the processes needed to communicated effectively in multicultural business relationships.
Issues:
Disciplines:
Organizational Behaviour/Leadership,  International
Industries:
Manufacturing
Setting:
United States/France, Medium, 2001
Intended Audience:
Undergraduate/MBA
Price:
$2.55 CAD / $2.55 USD Printed Copy
$2.25 CAD / $2.25 USD Permissions
$2.25 CAD / $2.25 USD Digital Download
Associated Materials
Use With: 9B05C019 (5 pages)
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