Ivey Publishing
Strategic Intelligence Pte. Limited (A)
Product Number:
9B01M032
Publication Date:
06/20/2001
Revised Date:
12/21/2009
Length:
16 pages (12 pages of text)
Product Type:
Case (Field)
Source:
Ivey/Nanyang
Strategic Intelligence Pte. Limited is a research and new-media company that provides Asian-based economic and political information. The managing editor is facing several challenges in building a new online business intelligence service that focuses on Asia's new economy. As the person responsible for the company's first Internet related initiative, he is expected to design, manage and help market the new initiative that will be independent from, yet complementary to, the company's existing events-oriented and research services. Although he is satisfied with the content that has been developed, he still needs to resolve several issues regarding target audience, pricing policy, revenue diversification options and service awareness. A sense of urgency pervades the situation, since he is expected to ensure that the new service will contribute 25 per cent of total company revenues within the next year.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Information, Media & Telecommunications
Setting:
Hong Kong/Singapore, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B01M039 (16 pages)
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