Ivey Publishing

Product Details

Microsoft Canada: Sales & Product Management Working Together
Product Number:
9B05A015
Publication Date:
09/01/2005
Revised Date:
09/24/2009
Length:
4 pages (3 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Due to differences in incentive compensation, work experience, and objectives, sales and marketing, in many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and the group product manager for PC marketing are considering investing a recurring $1 million a year - 10 per cent of their combined promotional budget - to produce and maintain a consumer-focused website, Microsoft Home Magazine. This proposed investment comes at a time where sales growth is slowing in the firm's PC business. As a surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal.
Issues:
Disciplines:
Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, 2005
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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