Ivey Publishing
SalesDriver - Employee Retention
Product Number:
9B01C008
Publication Date:
05/18/2001
Revised Date:
12/15/2009
Length:
9 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
SalesDriver is a start-up company that develops online software packages for sales incentive contests. The vice president of marketing and distribution, who was also a company founder, considers how to address the challenge of retaining key employees in the growing high-technology industry, where employee turnover is very high.
Issues:
Disciplines:
Organizational Behaviour/Leadership
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
United States, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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