Ivey Publishing

Product Details

Napster: Catalyst For a New Industry or Just Another dot.com?
Product Number:
9B01M016
Publication Date:
05/18/2001
Revised Date:
12/21/2009
Length:
16 pages
Product Type:
Case (Library)
Source:
Ivey
Napster is a creator of music industry software that allows peer-to-peer file swapping services and caused a fundamental shift in the music industry. The chief executive officer of the company is now faced with two challenges: how to convert loyal customers to another system without losing them and how to find a new business model in the wake of extensive legal challenges.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Other Services
Setting:
United States, Small, 2001
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
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