Ivey Publishing
SpeedTest: Wired for the 21st Century
Product Number:
9B05M028
Publication Date:
08/02/2005
Revised Date:
10/01/2009
Length:
14 pages
Product Type:
Case (Gen Exp)
Source:
Ivey
SpeedTest is a Finland-based entrepreneurial high-tech start-up company that competes in the clinical research segment of the world-wide pharmaceutical industry. More specifically, the company has developed a mobile device to record drug testing information from patients, which has the potential to radically speed up the drug testing process. The newly hired chief executive officer has a mandate to identify the customers for its product, come up with a pricing model and construct a business model to develop a position of advantage for the nascent company.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Finland, Small, 2002
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
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