Ivey Publishing
Canadian Imperial Bank of Commerce Wireless Strategy
Product Number:
9B01E001
Publication Date:
03/07/2001
Revised Date:
12/17/2009
Length:
23 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The director of business development of the electronic banking division of the Canadian Imperial Bank of Commerce (CIBC) had just won a long-fought battle to implement a wireless banking initiative for customers with mobile devices such as cell phones and personal digital assistants. Now he had to make a number of key decisions relating to the strategy. These decisions included which services to offer (banking as well as non-related services), which devices and standards to support and whether to partner with a third-party content supplier. An extensive glossary of wireless technology terminology is included with this case.
Issues:
Disciplines:
Information Systems
Industries:
Finance and Insurance
Setting:
Canada, Large, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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