Canadian Imperial Bank of Commerce Wireless Strategy
(7 pages of text)
The director of business development of the electronic banking division of the Canadian Imperial Bank of Commerce (CIBC) had just won a long-fought battle to implement a wireless banking initiative for customers with mobile devices such as cell phones and personal digital assistants. Now he had to make a number of key decisions relating to the strategy. These decisions included which services to offer (banking as well as non-related services), which devices and standards to support and whether to partner with a third-party content supplier. An extensive glossary of wireless technology terminology is included with this case.
Finance and Insurance
Canada, Large, 2000
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