Ivey Publishing
Blackshop Restaurant
Product Number:
9B09D001
Publication Date:
01/07/2009
Revised Date:
03/21/2011
Length:
14 pages (7 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In April 2008, the owners of the Cambridge, Ontario-based Cerny Hospitality Group (CHG) were considering the purchase and implementation of OpenTable's reservation management software in three of their restaurants, including the Blackshop Restaurant. It was thought that the software could aid in more effectively managing customer demand due to its ability to allow on-line reservations and its data-gathering capability, an improvement over its current manual reservation system. CHG was a family-owned and operated business and had achieved considerable success with its personal touch with clients. When considering the purchase of the software, CHG had concerns about the potential cost and return on investment, in addition to the strategic fit for this company that placed much emphasis on the human-touch and personal interaction with customers.
Issues:
Disciplines:
Operations Management
Industries:
Accommodation & Food Services
Setting:
Canada, Medium, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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