Ivey Publishing
Guam Visitors' Bureau
Product Number:
9B08M087
Publication Date:
12/15/2008
Revised Date:
07/14/2016 (Format Change)
Length:
25 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The general manager of the Guam Visitors' Bureau, a destination marketing organization, faces the challenge of running the island's tourism industry. There are strong interest groups, who have structured the competitive field in Guam, and the island's mature industry faces ever-increasing competition from rival destinations. The general manager must formulate a realistic strategy that acknowledges the internal and external constraints his organization faces and safeguards the competitive position of Guam.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Asia/Guam/U.S., Large, 2007
Intended Audience:
MBA/Postgraduate
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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