Ivey Publishing
OP4.com: A Dynamic Culture
Product Number:
9B00C030
Publication Date:
01/25/2001
Revised Date:
01/08/2010
Length:
11 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
OP4.com, an Internet portal for teenagers, had just celebrated six months of existence. The co-founders of OP4.com knew that the internal culture had to reflect the identity of its Web site, so they wanted to cultivate a savvy, hip staff. They used unique methods to evaluate a prospect's fit into the company and some unorthodox training and feedback systems. With profitability being the next key step, they had to determine how to maintain this culture through the next stage of growth; one which would result in the creation of business units and formal reporting structures for staff.
Issues:
Disciplines:
Entrepreneurship,  Organizational Behaviour/Leadership
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
United States, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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