Ivey Publishing

Product Details

Newell Company: The Rubbermaid Opportunity
Product Number:
9B00M010
Publication Date:
01/25/2001
Revised Date:
01/11/2010
Length:
9 pages (6 pages of text)
Product Type:
Case (Library)
Source:
Ivey
The Newell Company, a multi-billion dollar company dealing in hardware and home furnishings, office products and housewares, was contemplating a merger with Rubbermaid, a renowned manufacturer of plastic products. Newell had a remarkable record of success in growth by acquisition. Rubbermaid would mark a quantum step in this program, but equally, would pose a formidable challenge to Newell's capacity to integrate and strengthen acquisitions. Corporate strategy and advantage is studied, particularly through the Collis and Montgomery framework, to determine if the proposed merger is a step too far.
Issues:
Disciplines:
General Management/Strategy
Industries:
Manufacturing
Setting:
United States, Large, 1998
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: French (10 pages)
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