Ivey Publishing

Product Details

Spin Master Toys (A): Finding a Manufacturer for E-Chargers
Product Number:
9B01D001
Publication Date:
01/19/2001
Revised Date:
12/17/2009
Length:
12 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
AWARD WINNING CASE - This case was one of the winning cases in the 2002 Regional Asia-Pacific Case Writing Competition. Spin Master Toys was a Canadian manufacturer of toys ready to produce its latest product, E-Charger, an electrically powered model airplane. The operations manager had to decide which supplier should design and manufacture this new product. The timeframe from design to delivery was very short, requiring an accelerated development schedule. The company had a short list of two potential companies, both located in the major toy manufacturing district of southern China, near Hong Kong. The operations manager had to develop the appropriate criteria for this decision and evaluate the two suppliers. With relatively little information and already behind schedule, the company must make its decision in the face of considerable uncertainty. The supplemental cases Spin Master Toys (B): A New E-Chargers Supplier? (product 9B01D002) and Spin Master (C): Keeping the E-Chargers' Wings On (product 9B01D003) follow the progress and the challenges of the production of the E-Charger.
Issues:
Disciplines:
Operations Management,  International
Industries:
Manufacturing
Setting:
Canada/China, Medium, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Supplements: 9B01D002 (5 pages) 9B01D003 (2 pages)
Translations: Simplified Chinese (11 pages)
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