National Hockey League Enterprises Canada: A Retail Proposal
(4 pages of text)
The vice-president of National Hockey League Enterprises Canada is faced with an opportunity to pursue the development of a retail outlet dedicated to Brand NHL merchandise. He must decide among three implementation options: retain control of the facility, relinquish control to a management firm or retain operational control. This case is suitable for an introductory business course and may be taught over two one-hour classes.
Arts, Entertainment, Sports and Recreation
Canada, Medium, 1998
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