Ivey Publishing
An NHL IMAX/Ridefilm Attraction
Product Number:
9B00M029
Publication Date:
12/07/2000
Revised Date:
01/11/2010
Length:
9 pages (5 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The National Hockey League (NHL) was battling within a competitive market to increase the exposure of hockey throughout the United States. Many new franchises had been established and the challenge was to create a fan base to support both the franchises and the league as a whole. As a result, many new initiatives were being examined to educate and excite the American public. The director of new business development for National Hockey League Enterprises, the marketing arm of the NHL, had to evaluate a proposal to establish an IMAX/Ridefilm attraction at NHL SKATE rinks and determine if this approach would increase the exposure of hockey throughout the United States. To prepare his recommendations for the board of directors, he needed to qualitatively evaluate the prospects of the NHL/Ridefilm proposal and perform a quantitative analysis.
Issues:
Disciplines:
International,  Marketing,  Introductory Business
Industries:
Arts, Entertainment, Sports and Recreation
Setting:
Canada, Medium, 1997
Intended Audience:
Introductory
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
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