Ivey Publishing

Product Details

Ikaros Project
Product Number:
9B00A030
Publication Date:
10/31/2000
Revised Date:
01/07/2010
Length:
32 pages (13 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Two young university graduates evaluate the possibility of introducing a new room reservation system for tourists in Greece, replacing some of the unreliable existing methods. Recent improvements in the telecommunications grid and the emergence of several Internet service providers across Greece, coupled with existing hardware and software technology, paved the way to a window of opportunity for their Ikaros Project, a collection of transactional interactive networked kiosks. The kiosks would allow customers to obtain real-time information on hotel room availability and make their reservations. Convinced that the system would be accepted by the tourists, there were still many considerations to be researched and resolved: acceptance of the system by the hoteliers, connection costs, system capacity, pricing and the system architecture.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Greece, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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