Ivey Publishing

Product Details

Workbrain Corporation
Product Number:
9B00M033
Publication Date:
10/19/2000
Length:
16 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Workbrain Corporation was a young firm that offered Web-based time and attendance management systems solutions to companies with a blue-collar workforce. The company was the only player in a market niche that it created, offering proprietary systems that relied on technological excellence and alliances with third party vendors. Currently, it was developing a product at the same time as it was preparing a Request for Proposal for a large potential client. Workbrain Corporation didn't have the human resources, organizational infrastructure or external alliances they needed to present the product they envisioned or grow the company into what the chief executive officer envisioned. The newly-hired vice-president of corporate development was responsible for the strategic growth of the firm both internally and externally. He was faced with the task of organizing and re-orienting the company, and needed to develop a plan to grow the company into a market-oriented organization from the project/product-oriented one it was.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Canada, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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