Ivey Publishing

Product Details

Intellibyte Inc.'s Euroloader Software
Product Number:
9B00A023
Publication Date:
09/26/2000
Revised Date:
01/07/2010
Length:
10 pages (8 pages of text)
Product Type:
Case (Field)
Source:
Ivey
As cable operators across Europe go digital, they will require a means of remotely upgrading the applications software on subscribers' digital set-top boxes, using some kind of loader software to do so. Intellibyte Inc., a small Canadian software firm, has developed the only remote loader software that currently meets the specifications of the European Cable Communications Association. However, it must sell the software to manufacturers of set-top boxes before cable operators can use it. The competition is no more than two years behind. The president must decide among several pricing and positioning alternatives for intellectual property products in a complex industry.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Europe/Canada, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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