Ivey Publishing
PacificLink iMedia: Designing an Internet Business
Product Number:
9B00M024
Publication Date:
08/11/2000
Revised Date:
01/11/2010
Length:
15 pages (9 pages of text)
Product Type:
Case (Field)
Source:
Ivey
PacificLink iMedia was a Hong Kong based Internet marketing company that specialized in Web design using Flash technology. The company had grown six-fold since its inception 18 months ago. The directors of the company anticipated that the company would double in size in the next six months, and they were considering moving into three new markets, as well as into new business areas. The concepts of competitive advantage in the Internet industry, and the structure of this industry are introduced from the perspective of a company that provides business services. See also the second and third cases in the three-part series, 9B09M023 and 9B16M202.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Hong Kong, Small, 2000
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 9B09M023 (13 pages) , 9B16M202 (7 pages)
Translations: Simplified Chinese (17 pages) , Simplified Chinese (7 pages)
You Might Also Like...

Save In: