Ivey Publishing

Product Details

USCO Logistics Incorporated: The Mexican Proposition
Product Number:
9B00A004
Publication Date:
05/03/2000
Revised Date:
06/10/2010
Length:
19 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The vice-president of an American logistics services provider considers establishing this service in Mexico where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether to establish a greenfield operation or enter a joint venture. Issues of target segments and positioning also needed resolution.
Issues:
Disciplines:
Entrepreneurship,  International,  Marketing
Industries:
Transportation and Warehousing
Setting:
USA/Mexico, Medium, 1992
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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