USCO Logistics Incorporated: The Mexican Proposition
(6 pages of text)
The vice-president of an American logistics services provider considers establishing this service in Mexico where the logistics market is controlled by the banks and is very underdeveloped. He must decide whether to establish a greenfield operation or enter a joint venture. Issues of target segments and positioning also needed resolution.
Transportation and Warehousing
USA/Mexico, Medium, 1992
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