Ivey Publishing

Product Details

Monsanto and the Global Water Treatment Industry
Product Number:
9A99M040
Publication Date:
05/09/2000
Revised Date:
01/18/2010
Length:
17 pages (12 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Monsanto, a biotechnology giant highly committed to sustainable development efforts, needs to assess the attractiveness of the drinking water treatment industry before deciding its entry to it. Four dimensions of the global water treatment industry are described: types of products and services, applications, end-users and geographical markets. The drinking water treatment segment, which is classified into municipal drinking water treatment and residential drinking water treatment, is examined in depth. Players in these two categories produce the chemicals and equipment necessary to purify tap water supplied to consumers and residential water purification devices. The bottled water industry is considered a substitute of the drinking water treatment segment. The primary objective of the case is to answer the question Is the industry attractive? and to introduce students to industry analysis and industry segmentation.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Utilities
Setting:
USA, Large, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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