Ivey Publishing
Strategic Leadership at Coca-Cola: The Real Thing
Product Number:
9B08M040
Publication Date:
11/04/2008
Length:
15 pages (13 pages of text)
Product Type:
Case (Library)
Source:
Ivey
Muhtar Kent had just been promoted to the CEO position in Coca-Cola. He was reflecting upon the past leadership of the company, in particular the success that Coca-Cola enjoyed during Robert Goizueta's leadership. The CEOs that had followed Goizueta were not able to have as positive an impact on the stock value. When his promotion was announced, Kent mentioned that he did not have immediate plans to change any management roles but that some fine-tuning might be necessary.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Manufacturing
Setting:
United States, Large, 2008
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
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