Ivey Publishing
Critical Mass: The IT Creativity Challenge
Product Number:
9B08E010
Publication Date:
11/04/2008
Length:
10 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to keep creativity bubbling. The company was ready to embark on a significant expansion in its customer base and management had decided to review and reassess these activities to determine if they were having the desired effect and if corrective changes were required.
Issues:
Disciplines:
Information Systems
Industries:
Administrative, Support, Waste Management and Remediation Services
Setting:
Alberta, Canada, Medium, 2008
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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