Ivey Publishing
Selkirk Group in Asia
Product Number:
9A99M003
Publication Date:
02/20/1999
Revised Date:
05/24/2017
Length:
16 pages (9 pages of text)
BestSeller:
2004; 2003
Product Type:
Case (Field)
Source:
Ivey
A family-owned brick manufacturer has built an export business to Japan and other Asian markets from zero to 10 per cent of its volume in seven years. The case examines the company's export strategy and organization in light of the recent Asian economic crisis and the reasons for their competitive success both in Australia and Asia. The managing director is raising the question of whether it is time to change their regional export strategy and organizational structure.
Issues:
Disciplines:
Entrepreneurship,  General Management/Strategy,  International
Industries:
Manufacturing
Setting:
Australia/Asia, Medium, 1998
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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