Ivey Publishing
Metropolitan Life Insurance: e-Commerce
Product Number:
9A99E011
Publication Date:
03/24/1999
Revised Date:
01/15/2010
Length:
17 pages (11 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In 1998, Metropolitan Life's first vice president of Interactive Commerce faced a plethora of opportunities, challenges, and decisions in charting MetLife's strategy for e-commerce. He wanted to move quickly into transacting Web-based commerce, but he had to consider executive support, infrastructure requirements, possibly disenfranchising the sales force, fast-moving competitors, and the frenzied rate of technology change. The case covers almost all e-commerce start-up issues, but from the perspective of a large, established bricks and mortar business. (A 19-minute video is available for purchase with this case.)
Issues:
Disciplines:
Entrepreneurship,  Information Systems
Industries:
Finance and Insurance
Setting:
USA, Large, 1998
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Use With: 7A99E011 (19 min)
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