Planning the Canadian Introduction of the New Pantene
(7 pages of text)
Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, The Global Introduction of the New Pantene Shampoo: Success in Taiwan (9A99A038) must be used before this case.
Canada, Large, 1991
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