Ivey Publishing
Planning the Canadian Introduction of the New Pantene
Product Number:
9A99A039
Publication Date:
05/02/2000
Revised Date:
01/13/2010
Length:
13 pages (7 pages of text)
Product Type:
Supplement
Source:
Ivey
Procter & Gamble's Canadian brand management team must decide what changes, if any, should be made to the successful Taiwan launch strategy of a new shampoo to meet market requirements in Canada. This is the second of a three-case series. The first case, The Global Introduction of the New Pantene Shampoo: Success in Taiwan (9A99A038) must be used before this case.
Issues:
Disciplines:
Marketing
Industries:
Manufacturing
Setting:
Canada, Large, 1991
Intended Audience:
Undergraduate/MBA
Price:
$3.15 CAD / $3.10 USD Printed Copy
$2.65 CAD / $2.62 USD Permissions
$2.65 CAD / $2.62 USD Digital Download
Associated Materials
Use With: 9A99A038 (13 pages)
Supplements:
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