Ivey Publishing
Creemore Springs Brewery: Branding Without Advertising
Product Number:
9A99A024
Publication Date:
02/15/2000
Revised Date:
01/13/2010
Length:
12 pages (6 pages of text)
Product Type:
Case (Field)
Source:
Ivey
The vice president of marketing at Creemore Springs Brewery needs to develop a marketing plan to absorb the doubling of brewing capacity without hurting the brand. According to him, the Creemore brand has been successful and has had such committed and loyal consumers because it was known only to a select few. Its reputation had grown mainly through word of mouth. However, with the brewing capacity increase in progress, Creemore would need to double sales. Would this hurt the brand?
Issues:
Disciplines:
Entrepreneurship,  Marketing
Industries:
Manufacturing
Setting:
Canada, Small, 1999
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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