Ivey Publishing
Incredible Universe
Product Number:
9A99A023
Publication Date:
10/27/1999
Revised Date:
01/13/2010
Length:
7 pages (7 pages of text)
Product Type:
Case (Library)
Source:
Ivey
This case provides a detailed description of Tandy Corporation's Incredible Universe stores from 1992 to 1995: layout, major departments, advertising and promotion, location, staff and customers. These very large consumer electronics stores were launched in the belief that incredible selection, entertainment and service would be a formula that customers would love; however, the unprofitable performance of the chain to date raises questions about the future of this venture.
Issues:
Disciplines:
Marketing
Industries:
Retail Trade
Setting:
USA, Large, 1995
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
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