Rougemont Fruit Nectar: Distributing in China
Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
China; Distribution; Pricing; Promotion Policy; Market Segmentation
China, Small, 1995
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