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Ivey Publishing
Rougemont Fruit Nectar: Distributing in China
Product Number:
9A99A016
Publication Date:
07/20/1999
Revised Date:
01/12/2010
Length:
14 pages
Product Type:
Case (Field)
Source:
Ivey
Gervais Lavoie, managing director of the Canadian-Chinese joint venture, Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products.
Issues:
China; Distribution; Pricing; Promotion Policy; Market Segmentation
Disciplines:
International,  Marketing
Industries:
Manufacturing
Setting:
China, Small, 1995
Intended Audience:
Undergraduate/MBA
Price:
$3.95 CAD / $3.95 USD Printed Copy
$3.40 CAD / $3.40 USD Permissions
$3.40 CAD / $3.40 USD Digital Download
Associated Materials
Use With: 7A99M016 (18 min)
Translations: French (20 pages) , Simplified Chinese (19 pages)
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