Ivey Publishing

Product Details

Samsung China: The Introduction of Color TV
Product Number:
9A98G003
Publication Date:
03/02/1998
Revised Date:
09/09/2009
Version Date:
09/09/2009
Length:
16 pages (8 pages of text)
BestSeller:
2007; 2001
Product Type:
Case
Source:
Ivey
Mr. Chung Yong, president of Samsung China Headquarters was considering a recent meeting with the marketing director who was responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TVs, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low or high-end market segment (or both), and whether to import or produce locally.
Issues:
Disciplines:
General Management/Strategy,  International
Industries:
Information, Media & Telecommunications
Setting:
China/Korea/Japan, Large, 1995
Intended Audience:
Undergraduate/MBA
Price:
$5.30 CAD / $5.00 USD Printed Copy
$4.50 CAD / $4.25 USD Permissions
$4.50 CAD / $4.25 USD Digital Download
Associated Materials
Translations: Japanese (17 pages) , Simplified Chinese (15 pages) , Korean (16 pages)
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