Ivey Publishing
Research and Development at ICI: Anthraquinone
Product Number:
9A98E029
Publication Date:
09/30/1999
Revised Date:
01/28/2010
Length:
2 pages (2 pages of text)
Product Type:
Case (Field)
Source:
Ivey
In 1998, ICI's research division had discovered a new use for anthraquinone and had to decide whether to accelerate research on a process to synthesize anthraquinone and develop the commercial application, or to terminate the modest R&D effort. (A Microsoft Excel model is available for use with this case, product 7A98E029.)
Issues:
Disciplines:
Management Science
Industries:
Manufacturing
Setting:
Canada, Large, 1998
Intended Audience:
Undergraduate/MBA
Price:
$4.25 CAD / $4.25 USD Printed Copy
$3.75 CAD / $3.75 USD Permissions
$3.75 CAD / $3.75 USD Digital Download
Associated Materials
Supplements: 7A98E029 (189 KB)
Translations: Simplified Chinese (2 pages)
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